Thursday, October 16, 2008

Kitchen knives are critical to a chef's success!

WEST CHESTER, Pa., Oct. 14 /PRNewswire/ -- From her Emmy(R) Award-winning television show and popular magazine to her best-selling cookbooks and line of home and housewares, daytime host Rachael Ray is now about to make her QVC debut. Ray is scheduled to appear on Sunday, October 19 at 7 PM (ET) during the Cooking on Q 24-hour cook event to introduce her signature line of kitchenware and utensils to QVC viewers.

During the broadcast, Ray will offer Rachael Ray's Everyday Cooking collection as well as her new cookbook, "Rachael Ray's Big Orange Book," which customers can order more than two weeks before it is available in stores.

"We are very excited to be working with Rachael to bring her line of cookware to our shoppers. Her enthusiasm and commitment to quality is evident in each and every piece," said Claire Watts, president of U.S. Commerce for QVC. "Her infectious personality and down-to-earth approach to cooking will certainly resonate with our viewers." Ray, who has proven that it doesn't take hours in the kitchen to cook up great-tasting food, has built her career on teaching others how to serve quick, easy meals at home. The Rachael Ray's Everyday Cooking collection reflects this belief with simple, yet effective tools for the kitchen. Featuring an eclectic assortment of utensils and cookware, each piece is designed with attention to practicality and detail by Ray herself. Select items from the collection include the Rectangle Skillet with Press, Fondue Pot, Gusto Grip Knife, Young Cooks Cutting Set, Moppine and Garbage Bowl with prices ranging from approximately $15.00 to $70.00. "I am thrilled to bring my cookware collection to QVC," said Ray. "To be able to offer my products to QVC's sophisticated shoppers and have the opportunity to teach them how to use the pieces to create their own meals makes the experience even better!"

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